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The First Step In Growing Your Business Was Finding 'New' Prospects.
However, long term, always searching for new customers is the hardest, most expensive and most frustrating way to grow any business, especially yours. And, in most cases it leads to burn out.
Let's assume for a moment that you own a restaurant. Would it be better to cater to your repeat customers, to keep them coming back or would you want to spend all your time and money looking for new customers? How long would your restaurant survive, if your current customers stopped coming back? Isn't it the same for a clothing store, gas station, furniture store, attorney, doctor, or accountant?
Well, annuity sales isn't any different!!! If you want long term success you must …
Have Your Current Customers
Buy More Frequently From You…
The Power of Annual Reviews
Annual Reviews are the most overlooked and yet the most profitable of all annuity prospecting activities. Annual Reviews with your existing clients, will cement relationships, retain business, create repeat sales and generate high quality referred leads. While I was full time in sales, annual reviews accounted for 40% to 50% of my new sales income every year, and that isn't counting the sales income I got from referral leads.
If you aren't scheduling regular annual reviews, you are missing a great sales opportunity. Situations do change. People change jobs, lose benefits, have children, inherit money. And, their priorities do change...
The best parts is, if you conduct annual reviews regularly, these people will begin to trust you and give you all their business (LTC, Life Insurance, Investments and more). And these people will be your clients for life.
Starting today establish an automatic system of seeing you're 'A' and 'B' clients at least once a year.
For more information on annual reviews, take a look at our affordable…
Annuity Sales Excellence™ Lead & Sales System
Stop Missing The Easy Sales
Have you ever called a friend, neighbor or client and have them tell you; "I just bought a $100,000 annuity" or "I just bought a $1,000,000 life policy from the agency down the street?" "I didn't know you …"
How many times has it happened to you?
Worse yet, how many times has it happened to you and you didn't know it? How many easy annuity sales have you lost? And, let's not think about the commissions. Don't you just hate it?
Everyday, your friends, neighbors, relatives and even some of your clients are buying the same annuity products and services you're selling. But, they're not buying them from you. Oooouch!
Think about it. Why are these people going to your competitor? Is it because they don't know you're in the business? Or, if you're still in the business. Because they never hear from you. Maybe the agent just happened to call them at the right time. Or, maybe they called the agent with a question. Whatever the reason is, it boils down to:
You Weren't The First One They Thought Of
When They Were Ready To Buy!
Isn't it time you did something about it? But what can you do?
You can start by making sure they all know who you are, what you do and you are the one they should be talking to. But, how?
Build a data base of all your clients. Including their email address. Then start send them all a monthly newsletter, free reports, and articles of interest...
Want more information about staying in touch with your clients and prospects, it's all in the affordable... Annuity Sales Excellence™ Lead & Sales System
Free Educational Workshops For Your Existing Clients
Educational workshops are nothing more than having a couple wholesalers pay for hors d'oeuvres or a light dinner and giving them a brief chance to speak to your best clients.
When I say, "brief chance", I mean, 10 minutes each. You don't want to put your attendees to sleep.
Educational workshops should be held every 3 or 4 months and could have topics such as: "estate planning", "why tax-deferred annuities can save money over the long haul", "growth mutual funds", "tax-free mutual funds", etc.
Educational workshops are an easy way to get 50-80 of your clients in a room and also have them bring along their friends. By doing this, it increases your clients' awareness of your products and services.
Best of all it helps cement the relationship.
Do you want more information on Free Education Workshops For Your Existing Clients or are you looking for more ways to generate repeat business, then invest in the affordable... Annuity Sales Excellence™ Lead & Sales System!
Ready to learn the about the third step to building your annuity business??? Let's go!
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