There Are 3 Ways, And Only 3 Ways... To Grow Your
There is a huge difference between the self-proclaimed experts who are really recruiters in
will promise you anything and everything to get your business, verses people who have over 30 years
of experience training advisers and are actually dedicating their lives to helping you to succeed in this business.
We are dedicated insurance marketing and sales trainers, coaches and mentors... NOT
Is there any question that you want to find a way to get off to a
quick start selling annuities? You want an annuity prospecting system that will
quickly identify and attract high quality annuity prospects to you, in order to
generate immediate annuity sales and commissions.
If that is what you want, then you can...
1. Keep searching, trying to find and attract new clients.
2. Have your current clients buy more frequently from
3. Give your current clients more opportunities to
increase the size of the purchases they make.
But, If You Want To Enjoy Long-Term Success In
Then You Have To Master All Three!
Let's Start With First Way 'Million Dollar Producers' Grow
Their Annuity Sales!
Learn The Quickest & Easiest Ways To
Generate Your 'IDEAL' Annuity Leads!
Finding and Attracting New Annuity Clients...
A big mistake most insurance and financial advisors make is
trying to sell themselves or their annuity products directly, in every
communication they produce. When meeting people for the first time, they blab on
until the cows come home! When sending out information, they send packages that
make shipping crates look like a joke!
Is it any wonder people run the other way, when we tell them we
are an insurance agent, financial planner or advisor.
There Is A Better Way...
One of the best ways to attract annuity prospects to you is to offer a
freebie. The freebie doesn't have to be product or service-specific,
industry-specific, or benefit-specific. As long as it targets an audience that
logically fits your demographics, you're ahead of the game.
Let's say you're a financial advisor. Your product involves
services such as investments, mutual funds, stocks, retirement savings plans,
annuities, mortgages, and life insurance. Rather than place an ad that directly
markets your services, you could advertise using a small classified ad promoting
a free course, free educational workshop, or a free report
on helping people to stop losing money with their current investment program.
The idea is to have people come to you rather than you chase
I personally prefer the 'free report' style of annuity
lead generation, and again the incentive you offer doesn't have to relate
directly to what you do. As long as it logically appeals to the same target
market, you're on your way.
In essence, look at annuity lead generation, annuity marketing or
annuity advertising as a form of job search. People often send bulky résumés to
potential employers in an attempt to sell themselves as much as possible, when
very often their attempts get filed away - into file #13 that is! Successful
career consultants stress the importance of summarizing a résumé as much as
possible, include one's past accomplishments and bottom-line results (not one's
duties and responsibilities from previous jobs), and putting it all on one
single page. Why? Because, simply put, the résumé is not meant to land a job,
but to land an interview.
Annuity Marketing should be regarded in the same way. It must be
small, contain a concise message, stress an immediate benefit, solve a problem
and cause the prospect to want to know more.
What can you offer your prospects to arouse their curiosity and
interest? What can you give away for free so to entice them to get more? If
you're giving something away, something that's somehow tied to what you do,
you'll realize that what you're really doing is not giving away free stuff, but
generating better annuity leads.
Nevertheless, the cost of giving away free stuff can be far less
than the cost of mass annuity marketing, such as Dinner Seminars!
There are several amazing 'turnkey' information marketing systems
that will compel 20 or more qualified, annuity prospects, to call you for more
information, in just a few days from now?
Can you imagine 20 or more people calling you each week for your
free information… and they'll gladly give you their name, address and telephone
number to get it. That's what can happen with the new "Information Booklet"
annuity lead generation systems that are being offered out there.
When done right, the people who call have just identified
themselves as interested, qualified prospects for your products and services?
So, once they read your free information booklet, some of them will actually
call you for an appointment? You won't have to chase after them.
Plus, you can follow-up with the interested annuity prospects who
didn't call you for an appointment, to get even more appointments!
And, that's just for starters…
You'll find a detailed explanation and all of the tools for using
free reports, information booklets, free educational workshops, seminars and
many other prospecting ideas in our affordable... Annuity Sales Excellence™
Lead, Seminar and Sales Success System.
Other Quick Ways To Attract New Annuity
The most valuable single sheet of paper in all of direct marketing is still a
strong sales letter. And I'm not talking about the annuity sales letters most
Most of the letters being sent are 'blow your own horn letters'.
They tell the prospect a lot about the agent, the company or products and very
little about how they will benefit from working with you.
I'm telling you right now, prospects don't care about that stuff.
What they want to know is about… 'What's In It For Me?' 'How will I benefit?'
Sending a good sales letter, to a niche market, can create 40
percent to 50 percent more sales than just mailing a brochure. It can warm the
coldest of customers, pave the way for an easy entrance to a
tough-to-get-a-hold-of client, and soften the hardest entrance barriers to allow
you the opportunity to make a sale.
There are a lot of different kinds of letters: Assumptive Letter,
Grabber Letters, Endorsement Letters, The Straightforward New-Customer Letter
and many more...
What do all great sales letters include?
They include a Headline, Great Opening Paragraph, Well Written
Sales Copy, Benefit Statements, Free Offer, Call To Action, Deadlines,
Testimonials, Guarantees and a P.S.!
What's the single most costly mistake agents make in using a
Sending it to everyone in a zip code! For a direct mail to be
effective, letters must be sent to people who need what your offering...
In our affordable Annuity Sales Excellence™ we have
examples of all types of these letters... ready for you to use or adapt to your
products and services. And, most important of all, you'll learn how to get lists
of the right people to send them to.
You must know other professionals and/or companies that have spent huge amounts
of time and money to develop strong trusting relationships with their clients
and customers... Think about it, you do.
Go to these people and present this compelling offer: If they
will endorse you and your product or service to their database of customers, you
will make it worthwhile for them in several ways.
You assure them up front that there will not be any risk, effort
or investment required on their part. You'll take care of all of that yourself.
Explain the benefits to them. Some examples:
You'll give them a portion of the profits.
You'll endorse them in return.
You'll barter your product or services with them in exchange
for the endorsement.
You'll sit on their Board of Directors. (You can teach them
how to market their products and services better.)
Your product or service would actually be of benefit to their
customers, making this an added value marketing tool for them.
Let your imagination go wild.
You'll find a detailed explanation of 'Joint Ventures' and many
other prospecting ideas in our affordable... Annuity Sales Excellence™ Lead,
Seminar and Sales Success System.
Are you ready to learn more about annuity marketing?
And, get into more details?
Would you like to know to make more sales from your current
Then let's go to the next article…
Have Your Current
Clients Buy More
Frequently From You!
Not sure we can help, or if our services are right for you... Don’t Wait...
Call us Toll Free to schedule a No
Obligation, Free 15 Minute Consultation with Lew or Jeremy.
We guarantee you'll
be glad you did! 877-297-4608 (M-F, 9AM-5PM, EST)